Keynote Speaker – Sales and Marketing
Network and Prosper! – 3 Effective and Powerful Business Growth Strategies
Network and Prosper – Three Powerful Business Growth Strategies
“If you want 1 year of prosperity, grow grain. If you want 10 years of prosperity, grow trees. If you want 100 years of prosperity, grow people.” – Chinese Proverb
There are 4 main ways to find new clients
- Advertising/ PR
- Cold calling
- Social Media
- Referral Marketing and Networking activities
“If people like you they’ll listen to you, but if they trust you they’ll do business with you.” – Zig Ziglar
Strategy 1
Engage with the community and foster strong relationships quickly
“Networking is about serving others. It is the one quality that determines the difference between a good Networker and a great Networker.” – Steve Semmens
Networking is connecting with similar thinking people who value what you do, believe in abundance, and seek win, win situations consistently! These people will become advocates, suppliers, customers, and most importantly friends.
Simply immerse your people within the community from the CEO to the receptionist from the cleaner to the sales manager and everyone in between and build TRUST.
- Everyone in the organisation MUST network
- Sponsor anything that will reach your target markets
- Create and run networking and educational events which will benefit your target market
- Attend organised events as a team
- Support the local business chamber
- Use local suppliers – very important in regional and remote areas
- Build TRUST and potential clients will invite you to sell to them
- Seek clients that have the same values as you do
- Build quality long term client relationships for life
Strategy 2
Systemise a referral marketing process within your organisation
“The secret of successful Networking is consistently attending the right events so that you can meet the right people!” – Steve Semmens
Imagine if every person in your organisation were tasked with bringing in a minimum of two referrals to the sales team every quarter. What difference would that make to your sales revenue? What difference would it make to your bottom line? Done properly non-sales people could contribute to the cost of their own salaries and in some cases completely pay for them. Who is responsible for sales? Everyone!
- Creates new opportunities – Blue Ocean (New markets and new client clusters
- Increase your networking, increase your revenues
- Increase sales by at least 30%
- Gain access to clients you would not normally get access too
- Utilise the networks of your employees and treat them as VIP’s
- Personal and Professional Development
The Persuader Relationship Selling Model
Though other marketing methods have their place, Networking is so powerful because you can connect with the right people immediately, and when it leads to a sale you know where that sales lead has been generated from.
The secret to successful networking to challenge yourself to get out of your comfort zone and just show up. Regularly attending networking events, is continuous marketing, and the leads just keep rolling in!
Strategy 3
Informal Strategic Alliances – ISA’s
“The true value of networking doesn’t come from how many people we can meet but rather how many people we can introduce to others.” – Simon Sinek
“It is a beneficially mutual alliance based on both parties having the attributes of loyalty, trust, integrity, generosity, and a willingness to serve others, without a formal agreement in place.” – Steve Semmens
“Informal strategic alliances can be formed anywhere, any time, and they can be formed with any type of business you care to think of – your success in forming ISAs will be limited only by the extent of your imagination and creativity. Take a risk, think outside the square, and work with people you like and trust. After all, you have to enjoy what you do.” – Steve Semmens
The 3 C’s - Connecting, Communicating, Collaborating
- Seek Win, Win situations
- Share resources such as time, capital, and talent
- Take on larger projects
- Achieve BHAG’s
- Encourages innovation and creativity
Why bother with these networking activities?
- The opportunity to meet ideal clients
- Increase sales revenues
- More ROI than cold calling and advertising
- Be introduced to new clients by other networkers
- Cuts costs of advertising
- Starts the cycle of referrals
- Personal and professional development
- More networking revenue increases
- Become a connector of others – “The Lego Man”
- Recession proof your business
Speaker One sheets
Network and Prosper! - Keynote
Network and Prosper – 3 Effective and Powerful Marketing Strategies to grow your business!
Networking Rules - Plenary Session
Networking Rules – Tips and techniques to help you network more confidently!
The Good, The Bad, & The Ugly! - Keynote
The Good, The Bad, and The Ugly of Networking!